HubSpot On Making AI a Useful Part of Day-To-Day Marketing
Using AI for marketing enables personalized campaigns, predictive analytics, and automated customer interactions. It enhances decision-making and boosts ROI by analyzing vast data sets for real-time insights and targeting.
Content Marketing Institute has published an article on making AI a useful part of day-to-day marketing.
The CMI team says, “Are you tired of the pontificating about AI and its implications in marketing?
Do you wonder how AI can really help your brand’s daily marketing activities?
Is your use of generative AI limited to the basic functions executed by publicly available chat-based LLMs?
Do you think you don’t know AI well enough to use it?
You’re not alone.
That’s why Lane Scott Jones, director of content and corporate marketing at Zapier, and Emily Triplett Lentz, head of marketing at Doist and former director of content and creative at Calendly, created the AI Gets Real presentation for ContentTECH.”
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