As digital behavior moves toward visual-first platforms like TikTok, Instagram, and YouTube, public perception is increasingly shaped by what people watch rather than what they read.

Adweek is hosting a webinar,’ Navigating Uncertainty With Social Intelligence’ on Monday, June 30, 2025, at 1.00 pm ET.

The Adweek team says, “It’s essential for marketers to track the trends and narratives driving online moments. Missing the mark can carry serious reputational risks. Join executives from Revlon and Pendulum Intelligence to explore how smart social listening and trend monitoring help brands adapt in real time and stay resilient. You’ll learn:

  • How trending narratives intersect with brand reputation in a fragmented media landscape
  • How to proactively manage brand response during moments of crisis
  • How to identify social media trends that present opportunity, not risk
  • Why video-first platforms like TikTok and YouTube are crucial to understanding consumer sentiment”.

Navigating Uncertainty With Social Intelligence

Adweek

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