HubSpot Shares Eight ways to use AI in digital marketing
AI in digital marketing enhances targeting, personalization, and customer engagement through data-driven insights and automation. It streamlines content creation, ad optimization, and customer service for more effective and efficient campaigns.
HubSpot contributor Rebecca Riserbato has published an article featuring eight ways to use AI in digital marketing.
She says, “In our latest survey, 66% of marketing professionals globally said they use AI tools in some form in their jobs, with 74% of US marketers adopting AI in their roles. The purpose and level of integration can vary widely, but AI adoption continues to grow as in-built AI features make these tools more accessible.
So, how are they using it? Our 2025 research found that text-based content creation leads the way, with 55% of AI-using marketers relying on it for blogs, emails, and social posts. Research follows closely behind at 47%, including market research and article summarization, while 41% use AI for automating direct brand messaging and conversational marketing.”
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