What Are Good Google Ads Benchmarks In 2025? [Answered]
Google Ads benchmarks provide average metrics like click-through rate (CTR), cost-per-click (CPC), and conversion rate across industries, helping marketers assess performance. Understanding these benchmarks allows businesses to set realistic goals and optimize ad spend effectively.
Search Engine Journal has published a new article answering the question, ‘What Are Good Google Ads Benchmarks In 2025?’.
Brooke Osmundson says, “Keeping up-to-date on industry Google Ads benchmarks is crucial to help answer questions you might get from clients or exec such as:
- “Is this a good CTR?”
- “Why is our CPA so high?”
- “What’s a good conversion rate, anyway?”
Questions like these come up all the time, especially when budgets are tight and performance dips even slightly.
But unless you’ve got fresh benchmark data on hand, these conversations are usually filled with guesswork, vague assurances, or worse, outdated reports that no longer reflect how competitive today’s ad landscape really is.”
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