SEO forecasts help predict future trends in search engine optimization based on algorithm updates, user behavior, and technology shifts. These insights guide businesses in adapting their content and strategy to maintain visibility and ranking.

MOZ has published the latest episode of the Whiteboard Friday video ‘How to Create an SEO Forecast’ featuring Tom Mansell.

He says, “Welcome to this week’s edition of Whiteboard Friday. I’m Tom, Director of Organic Performance at Croud. Today, we’re going to talk about SEO forecasting and more specifically how you can do it. With digital budgets being more scrutinized than ever, there’s a lot more pressure to demonstrate the value of your SEO activity back to your business or your client organizations.

So today, we’re going to spend some time talking about the process that I go through in order to do that forecasting and demonstrate that value. Now, I will say it’s not an exact science. We’re effectively trying to predict the future, which is quite difficult.”

MOZ

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