HubSpot has published ‘The HubSpot Blog’s AI Trends for Marketers Report’ based on key findings from 1,000+ marketing pros.

Erica Santiago says, “With 66% of marketers globally using artificial intelligence in their roles, it’s no longer a matter of if you should use AI but how. How are other marketers (and your competition) using AI? How can you use AI ethically?

To understand AI in marketing in 2025, we surveyed over 1,000 marketing and advertising professionals worldwide.

Our findings will help us decipher AI trends, find the current most common use cases for AI, and learn how to navigate the technology as new laws and guardrails address its usage.

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The HubSpot Blog’s AI Trends for Marketers Report

HubSpot

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