SaaS Content Marketing: The 9-Step Roadmap for Success [Guide]
SaaS content marketing focuses on educating potential users through valuable content that highlights product benefits, use cases, and solutions. It builds trust, drives user acquisition, and supports retention by aligning content with each stage of the customer journey.
Semrush has published a new guide, ‘SaaS Content Marketing: The 9-Step Roadmap for Success’.
Margarita Loktionova says, “In this guide, you’ll learn how to build SaaS content engines that scale like that.
But let’s cover some fundamentals first.
What Is SaaS Content Marketing?
SaaS content marketing means creating and sharing content like blogs, videos, and more to attract, convert, and retain users for subscription-based software products.
For example, Notion caters to various personas and stages of the buyer’s journey through a variety of formats.
Each piece of content is tailored to a specific user and their needs.
Like a video tutorial on building a help center, aimed at customer success specialists who need a streamlined way to answer product questions.”
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