The state of inclusive marketing in 2025 [Guide]
Inclusive marketing embraces diversity by representing people of all backgrounds, identities, and abilities. It fosters deeper connections with audiences by promoting equity, authenticity, and belonging.
HubSpot has published ‘
Flori Needle says, “The Unstereotype Alliance studied 300+ global brands and found that those who create inclusive advertisements brought in 5% higher short-term sales and 16% higher long-term sales, as well as a 62% higher likelihood of a brand being a customer’s first choice.
The study results tell me that inclusive marketing resonates with consumers. It shows them that marketers understand their needs, how to meet them and care about their experiences. It’s also clearly good for business.
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Despite this, inclusive marketing isn’t a commonplace practice. So, for this piece, I surveyed 100+ marketing and advertising professionals about whether they practice inclusive marketing and how they implement it and got tips from inclusivity experts on how businesses can create an effective inclusive marketing strategy.”
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