Retail media offers a powerful opportunity for emerging CPG brands to grow, but standing out in an increasingly crowded landscape requires more than just visibility. With countless retail media networks to choose from, challenger brands must make strategic decisions to ensure their investments deliver real results.

Adweek is hosting a webinar,’ Smart Retail Media Plays for Challenger Brands’ on Wednesday, July 16, 2025, at 1.00 pm ET.

The Adweek team says, “Join DoorDash Ads and Hayden Consultancy for an actionable conversation on how today’s emerging CPG brands can navigate the evolving retail media ecosystem. You’ll discover how to connect with consumers in high-intent moments and how strategic media decisions can translate into measurable growth, brand loyalty, and long-term success.

Key Takeaways

  • How to choose the right retail media partners:
    Learn what challenger brands should prioritize when selecting where to invest in retail media.
  • How to break through and build loyalty:
    Explore how a retail media platform can support brand awareness and engagement.
  • How to execute ad strategies that drive growth:
    Get practical examples of campaign strategies that deliver measurable results”.

Smart Retail Media Plays for Challenger Brands

Adweek

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