Why campaign-specific goals matter in Google Ads? [Answered]
Campaign-specific goals in Google Ads help tailor your ad strategy to achieve precise outcomes like website traffic, lead generation, or sales. Setting clear goals ensures your campaigns are optimized for the right audience, bidding, and ad formats.
Search Engine Land contributor Heather Brousell has published an article answering the question ‘Why campaign-specific goals matter in Google Ads?’.
She says, “Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static.
The urge to keep things simple – one set of goals for the whole account, nice and tidy – makes sense.
But if you’re still relying on account-default conversion goals, you’re likely leaving performance (and money) on the table.
The real magic? It happens when you start thinking about what each campaign actually needs to achieve.
Let’s break down why campaign-specific goals aren’t just a “nice-to-have” – they’re the backbone of truly effective Google Ads management.”
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