How HubSpot creates quality content in the age of AI [Explained]
HubSpot contributor Amy Rigby has published an article on ‘h
She says, “The term can feel subjective. But when you consider that, according to 2024 Datos/SparkToro research, more than 60% of referral traffic comes from Google (which publishes guidelines on what it considers to be quality content), it’s concrete in some ways.
So what does Google consider to be quality content? Well, here’s an overview of what you should know:
- Google says it wants you to create “helpful, reliable, people-first content.” That means you should write for humans first— not search engines. Google doesn’t like when you try to game the system.
- Google’s algorithms are based on E-E-A-T, a mix of factors that, though not direct ranking factors, help the search engine ensure that a page contains helpful content that should surface in the SERPs.”
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