Generative Engine Optimization (GEO) focuses on optimizing content for AI-driven platforms like ChatGPT and Google’s SGE, rather than just traditional search engines. It involves creating authoritative, structured, and conversational content that AI models can reference and summarize accurately.

Semrush has published an in-depth article on Generative Engine Optimization.

Tushar Pol says, “AI-powered search is exploding in popularity.

ChatGPT hit 100 million users faster than any app in history. Google’s AI Overviews now appear for billions of searches every month. People are increasingly turning to AI assistants for everything from product recommendations to research help.

Like good sales personnel, these AI assistants can sway purchasing decisions. If AI-generated answers mention your brand or product, you’re instantly part of the consideration set. With no mention, you may not even be seen.

Here are some other benefits of investing in GEO:

  • You get organic visibility without paying for ads
  • You drive qualified traffic back to your website”.

Generative Engine Optimization: The New Era of Search

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