Lead marketing focuses on attracting and nurturing potential customers through targeted content, personalized outreach, and strategic follow-ups. It drives conversions by guiding prospects through the sales funnel with value-driven engagement.

The latest ‘Exposure Ninja’ video is titled ‘Copy This 11,000+ Lead Marketing Strategy’.

This video covers the following:

  • Why starting with customer research and positioning is non-negotiable — and how our “Branding and Positioning Accelerator” process identifies your most valuable audience segments and their unique buying journeys.
  • How we reduced cost-per-lead from £100 to £30 through audience segmentation.
  • The exact website structure that achieved a 3%+ conversion rate and won “Standout B2C Website of the Year” at the UK Digital Excellence Awards.

Exposure Ninja Blog

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