Influencer Marketing – the Marketer [Podcast]
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Influencer Marketing – the Marketer’.
The DMI team says, “In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an unique view into B2B influencer marketing in today’s creator economy”.
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