An In-Depth Guide To Apple Search Ads [Guide]
Apple Search Ads help apps get discovered at the top of App Store search results, reaching high-intent users at the right moment. With precise targeting and performance insights, they boost visibility and drive quality downloads.
Search Engine Journal has published ‘An In-Depth Guide To Apple Search Ads’.
She says, “With a bit of strategic setup and a clear understanding of how ASA differs from other platforms, you can unlock a high-performing new channel.
This guide will walk you through everything you need to know.
What Is Apple Search Ads And Why Should You Care?
Apple Search Ads is Apple’s proprietary platform that lets advertisers promote apps directly inside the Apple App Store.
It operates similarly to paid search platforms: Advertisers bid on keywords and pay when users tap their ads.
Instead of driving traffic to websites or landing pages, ASA drives users directly to your App Store product page. From there, users can immediately download or purchase the app.”
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