Content Marketing Institute has published a new video, ‘Agencies’ Full-Stack Haste Lays Marketing’s Soul to Waste’.

The CMI team says, “The chorus of agency M&As is getting louder, as service providers rush to reorganize their operations around the promise of full-stack marketing. Unlike the sector’s previous attempts at service integration through business consolidation, the current model pursues growth by decoupling creative and operations. Robert Rose says the approach may help agencies build a beautiful machine, but without wiring creative thinking into its foundation, it will lack the power to move hearts and minds. Read the latest Rose-Colored Glasses for more details.”

Content Marketing Institute

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