A B2B buyer journey map visually outlines the steps potential customers take from identifying a problem to ultimately selecting your solution. Unlike B2C journeys, the B2B buying process usually involves several decision-makers, extended timelines, and more intricate decision factors.

HubSpot contributor Tristen Taylor has published an article featuring eight steps to creating a B2B buyer journey map.

She says, “Creating a comprehensive buyer journey map delivers several significant advantages that directly impact your bottom line:

1. Improved Marketing and Sales Alignment

One of the most potent benefits I‘ve seen firsthand is how journey mapping breaks down silos between marketing and sales teams. Both departments can create seamless handoffs and consistent messaging when they share a unified understanding of the buyer’s process.

2. Ability to Identify and Address Pain Points

Journey mapping reveals friction points where prospects might abandon their buying process. You can proactively address these obstacles before they cost you potential customers by identifying them early.”

Creating a B2B buyer journey map in 8 steps

HubSpot

Sharing is caring