Forrester has published a new podcast episode, ‘New AI Lessons In Coding, Marketing, And Product Design’.

The Forrester team says, “In this episode, we look at how to avoid the risks of AI-enabled tools in three common business use cases: coding, marketing, and product design. The key takeaway from all three areas: There’s still a strong need to have a human in the loop to review your AI outputs.

Here’s a closer look:

  • Senior Analyst Janet Worthington reviews a new study that identifies the risk of hallucinations in AI-generated code and provides guidance on how developers can avoid this.
  • AI hallucinations are increasing in marketing outputs. Principal Analyst Lisa Gately explains why and shares advice on how marketers can counter this growing trend.”

New AI Lessons In Coding, Marketing, And Product Design

Forrester

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