Influencer Marketing: Focus on one thing [Podcast]
In 2025, influencer marketing thrives on micro and nano influencers who build deep trust within their communities. Authenticity and long-term partnerships now outweigh follower counts in driving real engagement and ROI.
MarketingSherpa has published a new podcast episode, ‘Influencer Marketing: Focus on one thing’.
Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you.
For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors.
Now, that number has exploded.
Just one example of how many things you could possibly do with your business and your campaigns and your budget and your time.
But to find success, my next guest says – focus on one thing.
To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Gidon Rotteveel, co-founder, Delka Talents. Gidon manages a team of 25.”
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