Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘Influencer Marketing – the Marketer’.

The DMI team says, “In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix⁠. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, ⁠Wix Studio⁠, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an unique view into B2B influencer marketing in today’s creator economy.

Key tips from Sarah:

  1. Pick influencers for their professional relevance, not follower count
  2. Focus on organic discovery over so-called influencer tools
  3. Invest in long-term relationships, not just one-off campaigns”.

Influencer Marketing – the Marketer

Digital Marketing Institute

Sharing is caring