Storytelling Success Won’t Scale Without a System [Video]
Content Marketing Institute has published a new video, ‘Storytelling Success Won’t Scale Without a System’.
The CMI team says, “B2B marketers recognize that storytelling is the future. Yet most still focus on the creative “telling” aspect rather than how stories function as a scalable business asset. Robert Rose says that brand storytelling will fail to move the marketing needle without a clear operational structure and support system. Here, he outlines four key elements for successful storytelling across content, channels, and teams. Read this week’s Rose-Colored Glasses for details on how to implement them.”
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