Should We Stop Creating Informational Content? [Answered]
MOZ contributor Chima Mmeje has published an article answering the question ‘Should We Stop Creating Informational Content?’.
She says, “There’s a growing conversation in the SEO industry about declining clicks, and AI Overviews are at the center of it.
Many brands and SEOs have reported a rapid decline in organic traffic for informational queries, causing content teams to ask an uncomfortable question: Should we stop creating informational content?
While I could give you a simple yes or no answer, that would be a disservice. There are deeper issues at play, the most significant being the bloated content moats we created for SEO.
We told ourselves it was for the user, but in reality, it was always about pleasing Google.
While we achieved traffic, rankings, and revenue, we also contributed to a rot we fed on just as much as Google did.”
Comments are closed.
