HubSpot contributor Hyacinth Empinado has published an article featuring 10 holiday marketing campaign examples + marketing tips.

She says, “It’s never too early to start making a list and planning this year’s holiday marketing campaign (unless you’re reading this in December, in which case, you can get a head start on next year’s ads). So, in this post, I’ve rounded up ten of the best holiday marketing campaigns from the past couple of years to inspire your plans.

1. Etsy: Where’s Waldo/Wally

Etsy tugs on all the strings with this ad. It’s cozy, gives me hits of nostalgia, and somehow captures a bit of that anxiety that I felt looking for Waldo in the books. Hearing his inner monologue made me feel like I’m finally getting to know the silly guy that I’ve been looking for all these years, and he’s more soft-spoken than I thought!

Waldo, or Wally, as he is known in certain countries, with his trademark red-striped sweater and beanie, weaves in and out through throngs of people who are staring, whispering, and rejoicing that they have found him.”

10 holiday marketing campaign examples + marketing tips 

HubSpot