MOZ On GA4 Custom Event Tracking for SaaS
MOZ contributor Bengü Sarıca Dinçer has published an article featuring useful tips on GA4 custom event tracking for SaaS.
She says, “Default metrics in GA4 don’t show what matters. You need to know if users complete onboarding, use key features, or take action after reading your content. Sadly, GA4’s setup feels too complex and was not built for SaaS.
I’ve worked through those same frustrations and found a simpler way to get the insights that move the needle.
In this guide, you’ll learn how to create custom event tracking in GA4 using Google Tag Manager. I’ll also show you how to choose the right events and use the data to improve acquisition, retention, and product adoption.
SaaS growth depends on what users do after they land. The default GA4 metrics tell you where users came from or how long they stayed. But they don’t reveal whether those users found value, signed up, or engaged with your product in meaningful ways.”
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