HubSpot Blog’s TikTok Marketing Report

HubSpot has published ‘The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers’.

Tristen Taylor says, “I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed.

TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically. And don‘t just take my word for it — we’ve surveyed over 1,000 social media marketers to bring you data-backed insights on how TikTok is reshaping the marketing landscape.

In this article, I’ll share the latest of our 2025 State of Social findings to help give your brand or business TikTok profile the visibility it deserves.

Table of Contents

• • Why TikTok Matters for Your Marketing Strategy
  • How Social Media Marketers Are Leveraging TikTok
  • Data-Backed Benefits of TikTok Marketing“.

The HubSpot Blog’s TikTok Marketing Report: Insights from 1,000+ Social Media Marketers

HubSpot