Strategies to Maintain Authenticity in Social Media Strategy
Authenticity in social media strategy fosters genuine connections with audiences, building trust and long-term loyalty. Transparent, relatable content resonates more deeply, enhancing brand credibility and engagement.
HubSpot contributor Erin Pennings has published an article on
She says, “One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than most, when I spot social media content that’s a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand.
While I firmly believe that authenticity is important everywhere you market your business, it’s especially important when it comes to making connections and growing relationships on social media.
One of the biggest reasons I’m a late(r) convert to AI is that AI-generated content usually has some tells. And while I’m a little closer to it than most, when I spot social media content that’s a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand.
While I firmly believe that authenticity is important everywhere you market your business, it’s especially important when it comes to making connections and growing relationships on social media.”
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