Video SEO and social media work together to boost online visibility by optimizing video content for search engines and sharing it across platforms for greater reach. This combination enhances engagement, drives traffic, and improves overall digital presence.

Search Engine Journal contributor Chelsea Alves has published an article featuring strategies to win at video SEO and social media.

She says, “In this post, we will uncover the tried and tested tactics necessary to capture attention, prompt clicks, encourage engagement, and ensure your video shows up when people search for your products or services.

Why Video SEO Matters More Than Ever

More than half (56.4%) of all social media ad budgets in the U.S. went to video in 2024. That share is projected to hit 60% by 2026.

If your strategy doesn’t prioritize video, you’re missing where the money (and the momentum) is going.

Most people are inherently visual learners and, therefore, prefer to consume content in the form of a video rather than reading lengthy chunks of text.”

The Intersection Of Video SEO And Social Media: Tactics To Win

Search Engine Journal

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