Using AI for PPC advertising enables smarter bidding, audience targeting, and ad personalization to maximize campaign performance. It streamlines management while improving ROI through real-time data analysis and automation.

Digital Marketing Institute has published an article on using AI in PPC advertising.

The DMI team says, “Artificial intelligence (AI) is transforming every aspect of digital marketing. Here’s an eye-opening statistics about the use of AI in 2025 — nearly 9 out of 10 marketers already use AI tools in their workflows to streamline workflows and increase ROI.

1. Refine audience targeting

Modern PPC platforms are built with AI features to help advertisers reach the right people — more precisely and efficiently than ever before.

Here are some standout AI-powered audience tools across major platforms:

  • Google Ads Custom Audiences: Google combines user behavior, app activity, and search history to create highly targeted audience segments. These evolve automatically as Google learns more about your ideal customer.”

How to Use AI in Your PPC Advertising

Digital Marketing Institute
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