Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘How to Go to Network (Not Market)’.

The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠⁠Mark Kilens⁠⁠, CEO and co-founder of ⁠⁠Tack⁠⁠, a community and consultancy focused on helping companies go to market. Mark shares a fresh perspective on how go-to-market strategies must evolve by putting people, not companies, at the heart of everything. From building trust to leveraging networks over traditional channels, Mark offers plenty of insights that challenge the status quo and equip marketers to thrive in a rapidly changing landscape.

Mark’s top 3 insights:

1. Focus on People-First GTM built around relationships, storytelling, and partnerships.

2. Build an owned audience through value-led content and free tools, not just blog posts.

3. Prioritize network leverage over channels: think people, places, and brands as your new marketing reach.”.

Digital Marketing Institute

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