How Will The Tariffs Impact My PPC Campaigns? [Answered]
In the ‘Ask A PPC series’, Search Engine Journal contributor Navah Hopkins has answered the question ‘How Will The Tariffs Impact My PPC Campaigns?’.
She says, “Tariffs – and other international trade turbulence – tend to live in the operations or finance side of the house.
In reality, these shifts disrupt marketing, media efficiency, and PPC strategy more than many brands are prepared for.
When the ripple effects hit, they often show up first in your performance metrics.
This month’s Ask A PPC is focused on:
- The impact of tariffs.
- What you can do about it.
- Adjacent implications.
National & International Implications Of Tariffs For PPC
When new tariffs are imposed or existing ones are expanded, they change the fundamental cost structure of goods.”
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