SEL Shares 16 Reasons Why Your Page Isn’t Ranking on Google
Ranking on Google refers to the position your website appears in search engine results for specific keywords. Higher rankings improve visibility, attract more traffic, and boost credibility online. 4o
Search Engine Land contributor Helen Pollitt has published an article featuring 16 reasons why your page isn’t ranking on Google.
She says, “It’s frustrating. You put time, energy, and a lot of hope into a webpage. But it just won’t rank.
Your competitors’ pages are ranking well, even though (subjectively) they’re worse.
Yours deserves to be top of Google. So, why isn’t it?
Figuring out the levers to pull to get your content to the top of Google isn’t quick, but it can be done.
Identifying the problem
The key to identifying why your page isn’t ranking is to systematically rule out the other possibilities. For this, you’ll need data, industry context, and a methodical approach.
Firstly, you need to verify if the page is not ranking at all versus not ranking well. This is key.”
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