Enhancing marketing impact requires a deep understanding of your target audience and tailoring strategies to meet their evolving needs. Leveraging data-driven insights and consistent brand messaging boosts engagement and drives measurable results. 4o

Content Marketing Institute has published a new video, ‘For Lasting Marketing Impact, Balance Controversy and Consensus’.

The CMI team says, “Recent polls and studies show audiences are growing numb to being constantly shouted at, provoked, or tricked into paying attention. Rather than racing to extremes, marketers must learn how to harness varying dynamics to break through apathy and earn more trust. Robert Rose offers a framework for creating lasting impact by thoughtfully balancing familiarity, surprise, alignment, and controversy. Read this week’s Rose-Colored Glasses for the full details.”

Content Marketing Institute

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