Great website content is crucial for capturing visitor attention and conveying your brand’s message effectively. It boosts SEO, builds credibility, and drives user engagement and conversions.

Semrush contributor Carlos Silva has published an article featuring 10 tips for writing great website content in 2025.

He says, “Website content is any text, image, video, and audio elements on a website. Done well, it helps attract, inform, and engage prospects who land on your site. And encourages them to take desired actions, like signing up for a newsletter.

Over time, this content can help turn visitors into customers.

Types of Website Content

Different types of web content include:

  • Blog posts are articles that share insights, information, or opinions on specific topics. They’re particularly good for gaining visibility in search engines.
  • Company pages are core webpages about your business that rarely change, like the homepage, about us page, or services page.
  • Ebooks are downloadable resources that explore a topic in depth. They’re ideal for capturing leads and showcasing your expertise.”

10 Tips for Writing Awesome Website Content in 2025

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