Social media marketing is vital for building brand awareness and engaging directly with target audiences. It helps businesses reach a wider audience, drive traffic, and foster customer loyalty through consistent online presence.

HubSpot contributor Ryan Scott has published an article featuring 33 social media marketing resources for beginners.

He says, “One of the best ways to develop your social media prowess and to stay up-to-date is to follow experts in the field. These blogs are always fresh with actionable information you can use to improve your marketing:

1. Social Media Examiner

Since 2009, Social Media Examiner has been one of the top social media blogs in the world. The website publishes regular blog content with valuable tips and insights. The website also puts together social media reports filled with all the important data social marketers want.

What I like: In addition to its blog, Social Media Examiner also shares a newsletter that goes out three times per week, multiple podcasts, and a YouTube channel. So no matter what learning format you prefer, Social Media Examiner makes its content accessible.

2. Social Media Today

I regularly turn to Social Media Today to find out the latest news in the social media industry. This website is the most news-driven resource on this list, regularly sharing stories about platform updates, trends, or industry changes.”

How to learn social media marketing: 33 resources for beginners

HubSpot

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