This is a reminder for the Adweek webinar on Tuesday, May 6, 2025.

The future of measurement lies in real-time analytics and AI-driven insights that offer deeper, more accurate understanding of audience behavior. This shift empowers marketers to make smarter, faster decisions backed by data.

Adweek is hosting a webinar ‘ The Future of Measurement: Driving Brand Growth With Retail Media Networks’ on Tuesday, May 6, 2025, at 12.00 pm ET.

The Adweek team says, “Join experts from Kantar and industry leaders as they dive into the latest strategies and insights to help brands succeed in this evolving space. This discussion will explore how to measure retail campaign effectiveness, optimize performance, and enhance brand equity through data-driven decisions. You’ll get to:

  • Discover the key metrics and tools for measuring retail campaign success
  • Learn how continuous optimization can maximize impact and drive better results
  • Explore strategies to strengthen brand equity through targeted retail media efforts”.

The Future of Measurement: Driving Brand Growth With Retail Media Networks

Adweek