Content marketing builds trust and authority by delivering valuable, relevant information to target audiences. It drives engagement, nurtures leads, and supports long-term brand growth.

Content Marketing Institute has published a new video, ‘Build an Uncommon Moat Around Your Brand’.

The CMI team says, “In a widening sea of competitors offering parity products, claiming to be “unique,” may prove you’re anything but. The term has become a meaningless flex that results in jargon-filled branding acrobatics rather than distinctive advantages. Robert Rose suggests a more honest, human, and intentional approach to differentiation: build an “uncommon moat” around your brand’s character, voice, and commitment. Read this week’s Rose-Colored Glasses for Robert’s explanation and four-point plan of action.”

Content Marketing Institute

Sharing is caring