Website auditing is the process of evaluating a site’s performance, SEO, and user experience to identify improvement areas. Regular audits ensure optimal functionality, security, and visibility in search engines.

Search Engine Journal contributor Olga Zarr has published an article featuring 11 lessons learned from auditing over 500 websites.

She says, “To help you avoid costly SEO mistakes, I’m sharing 11 practical lessons from critical SEO areas, such as technical SEO, on-page SEO, content strategy, SEO tools and processes, and off-page SEO.

It took me more than a decade to discover all these lessons. By reading this article, you can apply these insights to save yourself and your SEO clients time, money, and frustration – in less than an hour.

Lesson #1: Technical SEO Is Your Foundation For SEO Success

  • Lesson: You should always start any SEO work with technical fundamentals; crawlability and indexability determine whether search engines can even see your site.

Technical SEO ensures search engines can crawl, index, and fully understand your content. If search engines can’t properly access your site, no amount of quality content or backlinks will help.”

11 Lessons Learned From Auditing Over 500 Websites

Search Engine Journal

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