Location, Location, Location! Challenges and Opportunities in Geo Experimentation [Video]
Content Marketing Institute has published a new video, ‘Location, Location, Location! Challenges and Opportunities in Geo Experimentation’.
The CMI team says, “In this session from MADS 2024, Vishwa Bhuta, senior manager of marketing analytics, and Paul Scheetz, senior data scientist, shared the ins and outs of their process at the Marketing Analytics and Data Science conference in their presentation Location, Location, Location! Challenges and Opportunities in Geo Experimentation.”
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