Forbes contributor Krystle M. Davis has published an article featuring 20 facts and figures one should know when marketing to women.

She says, “Women may make up half of the U.S. population, but they dominate consumer purchasing decisions. Brands looking to reach this coveted audience must move beyond traditional marketing methods and understand how cultural shifts affect this diverse group. Here are a few key facts to know before you launch a campaign targeted to women:

Leadership, Wealth and Work

  • Women make up 25% of C-level executives at the top 1,000 U.S. companies (by revenue), according to a 2019 study, up slightly from 23% a year ago.
  • Women represent 19% of software developers, 53% of financial services workers and 40% of physicians and surgeons, according to a 2018 Bureau of Labor Statistics report.”

20 Facts And Figures To Know When Marketing To Women

Forbes

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