Analyzing The Impact of AI On Advertising
AI is revolutionizing internet marketing by automating ad optimization, enhancing targeting precision, and delivering personalized content at scale. This empowers marketers to boost conversions, reduce costs, and stay competitive in a fast-paced digital landscape.
HubSpot contributor Martina Bretous has published an article on
She says, “When it comes to AI adoption, it’s pretty recent for most advertisers I surveyed, with 70% of respondents saying they’ve only been using AI tools for advertising in the last 12 months.
This explains why 55% of respondents report that their organization’s AI adoption level is intermediate, meaning they regularly use it for specific tasks while 22% report only beginning to experiment with basic AI applications.
How is it going so far? 67% of respondents say using AI has had a positive impact on the effectiveness of their advertising strategy. In addition, 22% report that AI implementation has led to a significant advantage against competitors.
Most respondents (36%) see AI as assistive technology in which humans lead. Roughly another third (32%) of respondents believe in an equal, co-creation effort between advertisers and AI.”
Comments are closed.
