Can Brands Find Safe Harbor on Social Anymore? [Answered]
Content Marketing Institute has published a new article answering the question ‘Can Brands Find Safe Harbor on Social Anymore?’.
Dawn Papandrea says, “Always an exciting and unpredictable space, social media is downright chaotic in the current landscape.
Confronted by platform controversies, legislative debates, and moving targets, brands face tough choices to safeguard their reputations, cultivate consumer trust, and create meaningful engagements.
Should you abandon your community on the more problematic platforms and seek your social fortunes elsewhere, or abandon the notion of “brand safety on social” and let the chips fall where they may?
Before you, as a content team leader, decide how — and which — social platforms factor into your marketing strategy, you must accept a universal truth: “These channels are not yours,” says Carmen Collins, director of social media for Generac. “The platforms own everything that happens on them. We are playing on their fields.”
To get more detailed guidance, we asked industry experts to share how their brands have adapted to the current realities of marketing in the social sphere.”
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