Sustainable marketing focuses on promoting eco-friendly products and practices that align with environmental and social values. It builds brand trust and appeals to conscious consumers seeking responsible choices.

Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘The Rise of Sustainable Marketing’.

The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠Laura Costello⁠, Head of Sustainability and Planet Services at youth agency ⁠⁠Thinkhouse⁠⁠, as well as Ireland lead at ⁠⁠Purpose Disruptors⁠⁠. Starting with having Ben & Jerry’s as her first client, Laura shares her deep understanding of how marketers can embrace sustainability, avoid greenwashing, and build authentic connections with, especially, younger audiences. She explores what B Corp really means, how brands can shift from consumer focus to community impact, and why storytelling is key to driving meaningful change”.

Digital Marketing Institute

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