Instagram Stories are a powerful marketing tool for sharing time-sensitive content that boosts engagement and brand visibility. They allow businesses to connect with audiences through interactive features like polls, links, and behind-the-scenes glimpses.

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Instagram Stories Strategy for 2025’ featuring Michelle Gifford.

This episode covers the following:

  • Why Should Marketers Use Instagram Stories
  • Common Mistakes Marketers Make With Instagram Stories
  • The Instagram Stories Algorithm in 2025
  • Instagram Stories Content Strategy: The 50/30/20 Content Pillar Mix.

Social Media Examiner

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