MarTech On What genAI Means for Marketing Skills
Generative AI is transforming marketing by enhancing creativity, automating content creation, and delivering personalized experiences at scale. Mastering genAI tools is now a crucial skill for modern marketers.
MarTech contributor Frans Riemersma has published an article explaining what genAI means for your marketing skills.
He says, “Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how they’re adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills.
Each team shows a distinct genAI signature. Some use cases align squarely with their core mission, but these are fast becoming table stakes. Others stretch beyond traditional boundaries, revealing new opportunities and skill sets as generative AI democratizes specific expert capabilities more accessible across roles.
The table below highlights what’s expected — and what’s emerging — for each team. In the sections that follow, we unpack the nuances behind these shifts.”
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