Digital marketing careers offer dynamic opportunities in areas like SEO, social media, and content creation. With businesses rapidly shifting online, skilled professionals are in high demand across industries.

Digital Marketing Institute has published ‘A Guide To Digital Marketing Career Paths in 2025’.

Dan Hughes says, “If you’re looking for a career in digital marketing, the good news is that there are plenty of rewarding roles and paths to consider.

1. Social media manager

Social Media Manager jobs are expected to grow by 10% between now and 2028. This level of growth equates to around 33,700 new jobs within the next decade.

So, what does a social media manager do? A social media manager is responsible for creating a targeted content strategy for a brand’s various social media channels. This role also commands analytical skills as you have to measure and monitor campaign performance across channels while identifying potential growth opportunities.”

A Guide To Digital Marketing Career Paths in 2025

Digital Marketing Institute

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