Ramona Sukhraj has published published ‘The HubSpot Blog’s 2025 Social Media Marketing Report’ based on data from 1100+ global marketers.

She says, “January 18th, 2025, was a dark day for many in the United States.

TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global audiences, only to be more smoke than fire (at least for now). And that’s just one example of how fast social media moves.

I honestly knew the ban wouldn’t stick, but even with over a decade of digital marketing experience under my belt, I can’t say everything about social media is that easy for me to predict. Fortunately for both of us, we don’t have to go at this alone.

Recently, HubSpot surveyed 1,100+ social media professionals to get data-backed insight into what trends are on the rise, what strategies are working, where fellow marketers are investing, and where you might want to as well. Here are some of the biggest findings we uncovered.”

The HubSpot Blog’s 2025 Social Media Marketing Report: Data from 1100+ Global Marketers

HubSpot

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