A well-optimized landing page boosts conversions by providing a clear message, strong call-to-action, and user-friendly design. It enhances engagement, reduces bounce rates, and improves marketing ROI.

HubSpot contributor Jessica Meher has published an article highlighting seven essential landing page elements you need to have.

She says, “Wondering what it takes to get a stellar landing page conversion rate? Check out the tips below to learn what to put on a landing page to drive traffic and gain leads.

What to Put on a Landing Page: 10 Tips and Best Practices

1. Never use your homepage as a landing page.

It can be tempting to direct visitors to your website homepage simply because you’re unsure what to put on a landing page in the first place.

But if you’re running a campaign for a specific product or offer, you need a dedicated landing page.

As mentioned above, homepages typically have too much messaging, making visitors feel lost. I’d also recommend not using a main site product page either.”

7 Essential Landing Page Elements You Need to Have

HubSpot

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