Web crawlers, also known as spiders or bots, systematically browse the internet to index and update website content for search engines. They play a crucial role in SEO by helping search engines discover and rank web pages.

Search Engine Land has published ‘A guide to web crawlers: What you need to know’.

James Allen says, “This guide breaks down first-party crawlers that can improve your site’s technical SEO and third-party bots, exploring their impact and how to manage them effectively.

First-party crawlers: Mining insights from your own website

Crawlers can help you identify ways to improve your technical SEO.

Enhancing your site’s technical foundation, architectural depth, and crawl efficiency is a long-term strategy for increasing search traffic.

Occasionally, you may uncover major issues – such as a robots.txt file blocking all search bots on a staging site that was left active after launch.

Fixing such problems can lead to immediate improvements in search visibility.

Now, let’s explore some crawl-based technologies you can use.”

A guide to web crawlers: What you need to know

Search Engine Land

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