Content marketing builds trust, drives engagement, and nurtures customer relationships by delivering valuable, relevant information. It boosts brand authority, improves SEO, and generates long-term business growth.

Content Marketing Institute contributor Jodi Harris has published an article covering marketing tips, templates, and checklists to improve your content operations.

She says, “I’ve gathered some of their best tips, templates, and cheat sheets to break complex tasks into simpler steps and avoid frustrating bottlenecks. And, if you’re in between jobs or looking to advance your role, knowing these tips can help you secure a position to put these approaches to good use.

Align strategic goals with audience needs

Brands often default to their stated mission or purpose when determining their strategic approach to content. But what your business wants to share doesn’t always align with what your audience wants to hear. It can also result in vague platitudes that fail to distinguish your brand’s unique content advantages.

To avoid those pitfalls, work through the five-whys exercise to pinpoint where (or if) your brand’s goals intersect with what your customers care about.”

Marketing Tips, Templates, and Checklists To Improve Your Content Operations

Content Marketing Institute

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