AI marketing opportunities in 2024 include personalized customer experiences through predictive analytics and automated content generation, enhancing engagement and conversion rates. AI also enables advanced segmentation, targeted advertising, and real-time optimization, driving efficiency and ROI.

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Surprising AI-Marketing Opportunities Driving INSANE Results’ featuring Neil Patel and Eric Siu.

The video covers the following:

  • YouTube, Google lead in organic traffic growth.
  • Diversification needed; multimedia essential amid AI disruption.
  • Quality content helps boost rankings; maintain balance.
  • Automated agents streamline SEO tasks efficiently.
  • Human involvement is necessary for effective marketing.
  • Events generate revenue but take time for ROI.
  • Maximizing content exposure and engagement across platforms.
  • Long form videos better for content retention.
  • Omnichannel boosts growth; data privacy limits analytics.
  • Great podcast collaboration with Neil and Eric.

HubSpot